We want to make sure that B2B marketers get the most out of their lead generation activities, so we’ve put together this as something to provoke thought, help marketers set expectations and position themselves for success.

We’ve put together this “Little Glossary of Lead Generation” to help shed some light on this area of B2B marketing.

We've brought together definitions of the terms we're asked about most frequently, with explanations on their significance, and a foreword from Co-Founder James Taylor on why it's so important for all involved to understand them clearly.

It’s certainly a different time to launch a business, but it’s the right time for us, and more importantly, for our customers, as we’ll be serving B2B marketing agencies at a time when they need it.