Making the most of Lead Generation

A principle of ours at Rethink Demand is to empower those around us; individuals, teams and organisations. To live true to this, we want to make sure that B2B marketers get the most out of their lead generation activities, so we’ve put together this as something to provoke thought, help marketers set expectations and position themselves for success.

“Lead Generation” is paid activity designed to capture the details of those people showing an interest in a brand, product or service. Some of you may already be familiar with the advice contained within it and have your house in order, but for those of you starting out on your lead generation journey, you may find some helpful pointers to help tweak future campaigns in order to make them more effective.

The advice in here is based on the collective experience of Rethink Demand, with “top tips” from its Co-Founders who have close to 40 years experience in this space. Lead Generation can have an impact far beyond the leads created, and so we seek to help marketers optimise the entire process, and achieve maximum value from their campaigns.

Check out our “Making the most of Lead Generation”