How to Follow Up a White Paper Lead

No matter whether we are talking to B2B brands that are new to digital lead generation, or more experienced brands looking to improve their existing practices, we encourage B2B marketers to understand the entire lead generation process from beginning to end, including what happens after the lead has been handed over from marketing to the sales team.

We want to make sure that B2B marketers get the most out of their digital lead generation activities, so we’ve put together this as something to provoke thought, and to guide marketers when working with their sales teams to put in place an effective follow up process.

Some of you may already be familiar with the advice contained within it and be working in perfect alignment with a brilliant sales team. For those of you starting out on your lead generation journey, you may find some helpful pointers to help set some expectations with your sales team and help them be more effective at converting the interest shown in content into sales opportunities.

The advice in here is based on the collective experience of Rethink Demand. Lead Generation can have an impact far beyond the leads created, and contribute to a customer’s overall experience. B2B Marketers need to think about the entire process in order to achieve the most they can from their campaigns.

Check out our latest guide: “How to Follow Up a White Paper Lead”