Little Glossary of Lead Generation

A principle of ours at Rethink Demand is to empower those around us; individuals, teams and organisations. To live true to this, we’ve put together this “Little Glossary of Lead Generation” to help shed some light on this area of B2B marketing.

For some people new to the world of demand generation and lead generation the terms used may seem like a new language. There are words and phrases unique to this space, yet it can appear that marketers, agencies and industry leaders use them seemingly interchangeably.

We wanted to define some of the typical terms you will hear when talking about lead generation, and why it’s important to know the differences between them.

Check out our “Little Glossary of Lead Generation”